A great seasonal design is only the first step. The real magic happens when that vision is communicated clearly, our crews are thoroughly trained, and it is executed flawlessly in the field.
Today, we’re spotlighting our East Region Floriculturist, Rachael Breen. Rachael doesn’t just design beautiful spaces; she is the logistical hub and master trainer who bridges the gap between a blueprint and the groundbreaking “wow factor” our clients expect.
The Stats:
- Education: NC State Graduate, B.A. in Design Studies
- The Journey: Started as a Bland intern in 2021; officially joined the full-time team in 2024.
- Core Passion: Floriculture and all things plants.
- Culture Add: Though not part of her official role, Rachael volunteers as a dedicated mentor in our Student Development Program.
Whether she is creating seasonal flower design templates for outdoor spaces across the region or creating precise logistical maps to make field dispatch a breeze, Rachael’s impact is felt in every flower bed we install. Her background in design and her passion for mentorship make her an invaluable asset to our East Region operations.
Here’s what some of Rachael’s coworkers had to say:
“Rachael has been an incredible support to the Briar Chapel team. Her horticulture and floral knowledge consistently adds thoughtful detail and beauty to everything she touches. We’re grateful for her expertise and kindness.” — Seth Hardy, Account Manager
“I think the training material she produces is high quality! Very easy to follow, with simple instructions and photos, and professional, standardized procedures throughout the entire region.” — Blake Bennett, Operations & Asset Management Leader
“Rachael has tremendously impacted our flower installs for the better. Most notably, she created a detailed, numerical map of Perimeter Park’s bed locations and dimensions, making dispatching much more efficient and precise. I personally appreciate the consistent effort and care she applies to her work.” — Allen Lewis, Production Manager
“Beyond her technical expertise, she is consistently available as a valuable mentor within our student development program. I’ve been particularly impressed by her willingness to share her vast knowledge of floriculture and regional plants with the next generation, ensuring our students have the guidance they need to succeed. I truly appreciate the dedication and professional insight she brings to the team every day.” — Jason Boyd Student Development Manager
Rachael, thank you for your commitment to professionalism and for the care you apply to your work day in and day out!
